Strategic Plan

We understand the inter-linkages and cause-effect relationship between various dimensions of rural poverty, and the need to apply an integrated approach to tackling it. In comparison with some organisations that work purely on a “sectoral” approach, our integrated approach to poverty reduction works by tackling social, economic and environmental factors, through inter-linked interventions in microfinance focusing on job creation, education, health, livelihoods, information dissemination and knowledge empowerment, and environmental management. These are in line with the UN’s Millennium Development Goals.strategic-plan

Our beneficiaries include women supported through trainings and credit, children enrolled in schools, children brought out of malnutrition, women brought out of anaemia, families with access to improved sanitation facilities, and farmers and villagers living in areas benefiting from improvements in natural resources management.

We have plans to expand to the States of Rajasthan, Uttarakhand, Bihar, and Odisha. Operations have already started in Odisha and Rajasthan. We plan to create close to 200,000 new jobs annually in India over the next three years. By March 2016, we would have created a total of about 2.1 million jobs since 2003.

Our model of Credit Plus is being replicated across several countries such as Afghanistan, Brazil, Cambodia, Myanmar, and South Africa. The model has gained recognition from several arms of the United Nations which has asked us to present the model in some member countries.

Our team will be able to leverage its knowledge and capabilities to implement the model across other deserving countries if strategic leadership is provided to identify opportunities worldwide and make available adequate resources.

For more details, please contact:

Mr Srinivasan Krishnaswamy


Mr Muralidharan

Chief Financial Officer